Rumi Wang
Driving measurable organic growth for ambitious brands in SaaS, E-commerce, and Fintech — through data-driven strategy, technical precision, and content that ranks.
Turning Search
into Growth
I'm a results-driven SEO Specialist with hands-on agency experience across on-page, off-page, and technical SEO. My work has delivered measurable organic growth for clients in diverse industries — from AI SaaS and fintech to consumer apps and e-commerce.
With a strong analytical mindset and bilingual fluency in English and Chinese, I bridge data-driven strategy with compelling content. I'm currently based in Melbourne on a Work & Holiday visa, actively seeking SEO roles where I can contribute to ambitious organic growth goals.
Full-Spectrum
SEO Expertise
On-Page SEO
- ▸Keyword Research & Topical Mapping
- ▸Title, Meta & Heading Optimisation
- ▸Semantic SEO & Entity Optimisation
- ▸Internal Linking Strategy
- ▸Blog & Content Production
- ▸Programmatic SEO (pSEO)
Off-Page SEO
- ▸Competitor Backlink Analysis
- ▸Link Building Strategy & Execution
- ▸Authority & Web 2.0 Link Acquisition
- ▸PR, Guest Post & Outreach Campaigns
Technical SEO
- ▸Full Site Audits (Screaming Frog)
- ▸Crawlability & Indexing Fixes
- ▸Sitemap Submission via GSC & Bing
- ▸Schema & Structured Data Markup
- ▸Duplicate TDH & Orphan Page Fixes
Results That
Speak for Themselves
Every metric below is verifiable via live data. Click "Live Data" on any card to view the original analytics dashboard.
FaithTime.ai
From 3 to 37,100 Monthly Clicks
Developed and executed a full-funnel SEO strategy for a faith-based consumer app, combining topical authority mapping, semantic content production, and targeted link building. Drove explosive organic growth from near-zero visibility to a dominant position in a competitive niche.
Mureka.ai
+509% Daily Clicks in 5 Months
Led end-to-end SEO for an AI music generation platform, building topical authority through programmatic content, semantic clustering, and a systematic link acquisition campaign. Scaled daily clicks from 1,100 to 6,700 while impressions grew tenfold.
Jasy.com
+6,686% Monthly Clicks
Executed a targeted SEO campaign for a pre-IPO fintech startup, identifying high-opportunity low-competition keywords and building a content architecture designed for rapid indexation and authority growth. Achieved extraordinary growth from a minimal baseline.
MellowSleep.com
101.4k Clicks · 2.1M Impressions
Contributed to organic growth for a wellness e-commerce brand through blog content production, on-page optimisation, and technical SEO improvements. Delivered consistent traffic growth across product, blog, and information page categories.
Manus.im
12 SEO Articles for a Meta Product
Produced 12 high-quality, SEO-optimised blog articles for Manus — an AI agent product subsequently acquired by Meta. Each article was crafted with information gain techniques, strategic internal linking, and multi-tool optimisation to drive organic visibility for a flagship AI product.
Hyper3D.ai
Tools Page SEO & Blog Content
Contributed to SEO for Hyper3D (Rodin AI) — an AI-powered 3D model generation platform by Deemos Corporation. Delivered targeted keyword research, on-page optimisation, and blog content production, with a focus on building out programmatic tools pages to capture high-intent search traffic from 3D artists and developers.
Background &
Credentials
SEO Specialist
- ▸Conducted comprehensive keyword research using Ahrefs to identify low-hanging fruit, long-tail, and high-opportunity keywords tailored to each client's competitive landscape.
- ▸Developed and executed topical maps and semantic SEO strategies to establish topical authority and improve content coverage across client websites.
- ▸Wrote, optimised, and published blog content enhanced with information gain techniques, internal linking, and multi-tool optimisation (Cora, hashSEO).
- ▸Planned and implemented programmatic SEO (pSEO) strategies, including tool landing pages, alternative pages, and listicle content.
- ▸Conducted site audits using Screaming Frog and Ahrefs to identify and resolve technical issues including indexing errors, duplicate TDH, missing alt text, orphan pages, and broken internal links.
- ▸Submitted sitemaps via Google Search Console and Bing Webmaster Tools; investigated and resolved non-indexed page issues.
- ▸Analysed competitor backlink profiles and executed link-building campaigns targeting authoritative, relevant domains based on DR, traffic, and topical relevance.
- ▸Produced SEO-optimised blog content for Manus (AI agent product acquired by Meta), delivering 12 well-researched articles aligned with the product's content strategy.
Interpreter & Assistant
Provided bilingual (English–Chinese) interpretation and logistical coordination to support business development activities in the industrial electronics sector.
Academic Editor
Edited and quality-assured educational manuscripts for a leading academic publisher, ensuring clarity, accuracy, and accessibility for diverse learner audiences.
English Editor
Edited children's literature and authored exam preparation articles, gaining experience in tailoring content to specific audiences.
Summer Camp Counsellor
Delivered interactive Mandarin language instruction and cultural activities to children aged 5–18, fostering cross-cultural appreciation and teamwork.
Master of Arts in English Language and Literature
- ·Second-class Academic Scholarship (2022, 2023, 2024)
- ·Second Prize, National Translation Competition (Major Group)
Bachelor of Arts in English Education
- ·Merit Student Award
- ·National Teacher Certification
- ·Second-class Scholarship (Top 10%)
Let's Work
Together
I'm actively seeking SEO Specialist roles in Melbourne and across Australia. Whether you're looking for a full-time team member, a freelance collaborator, or a project-based SEO partner — I'd love to hear from you.
I hold a Work & Holiday (subclass 462) visa, which allows me to work legally in Australia. I'm available to start immediately.